Vail Mountain Invites Skiers and Snowboarders to Conquer the Seven Wonders of Vail This Sunday, Feb. 12

07 February 2012
  • Culmination of the Winter Teva Mountain Games is the only on-mountain event for skiers and snowboarders
  • EpicMix scanners will “check-in” participants at designated stations; finishers will receive a special Seven Wonders EpicMix digital pin
  • Entrants will receive a gift bag and be invited to an after-party at Mountain Plaza
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VAIL, Colo. — Feb. 7, 2012 — Vail Mountain, the largest ski resort in the United States, invites skiers and snowboarders to conquer its seven legendary Back Bowls in one day, this Sunday, Feb. 12, as the finale event of the Winter Teva Mountain Games.
 
Patterned after the successful Talons Challenge at Beaver Creek, the Seven Wonders of Vail is meant to highlight Vail’s best feature: the legendary Back Bowls – Sun Down, Sun Up, Tea Cup, China, Siberia, Inner Mongolia and Outer Mongolia – spanning more than 3,000 acres across seven miles.
 
Taking the challenge a step further, Seven Wonders of Vail participants can use their hard card lift ticket or pass equipped with RF technology and Vail Resorts’ EpicMix application to “check-in” at each of the seven bowls at a designated EpicMix entry station. The entry stations will be located at the base of the High Noon Express Lift (#5), the Sun Up Lift (#17), the Orient Express Lift (#21), the Tea Cup Express Lift (#36) and the Mongolia Lift (#22).
 
With seven successful scans, the participant will receive a special Seven Wonders of Vail digital pin via EpicMix. There is no prescribed route or sequence to conquering all seven bowls – the challenge is up to the skier or snowboarder to determine the best plan and route and to execute it in the allotted timeframe.
 
“We’re excited to find out how many of our guests can actually conquer all seven of Vail’s Back Bowls in one day and how they choose to take on the challenge,” said Adam Sutner, director of sales and marketing for Vail Mountain. “It’s going to take strategy, thinking and foresight, not just physical ability.”
 
Registrants will receive a gift bag and an invitation to an after party at Mountain Plaza in Vail Village from 2-4 p.m. including food, drinks, giveaways, a $1,000 cash prize and more. For registration and additional details, visit www.vail.com/events/sevenwonders. Space is limited and lift access is not included in the registration fee: $25 online; $35 on site.
 
For more information about Vail Mountain, visit Vail.com or contact the Mountain Information Center at (970) SKI-VAIL (754-8245).
 
About Vail Mountain
Quickly approaching its 50th anniversary in December 2012 and coveted as the largest ski resort in the United States with more than 5,000 acres of skiable terrain, Vail is an extraordinary winter vacation destination. Spanning seven miles are seven legendary Back Bowls, blanketed last season with more than 40 feet of powder snow. Under blue skies more than 300 days each year and with more groomed terrain than anywhere on the planet, families reconnect and celebrate here from year to year and generation to generation. The vacation experience is world class, from the Vail Ski & Snowboard School to the events, activities and festivals, the shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail can still credibly lay claim to being a resort like nothing on earth. www.Vail.com.  
 
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Liz Biebl

Senior Manager of Communications
Email: ebiebl@vailresorts.com
Phone: (970) 754-3001

Sara Lococo

Keystone Communications Manager
Email: slococo@vailresorts.com
Phone: (970) 496-1493
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