Vail Mountain Commits to Four More Years of Hosting Pink Vail™, The World’s Largest Ski Day to Conquer Cancer

29 July 2014
Vail, Colo. – July 29, 2014 – Vail Mountain, one of the largest ski resorts in the world, has committed to four more years of support for Pink Vail™, the world’s largest ski day to conquer cancer.
 
Pink Vail is scheduled to take place on the following dates:
  • Saturday, March 21, 2015
  • Saturday, April 2, 2016
  • Saturday, March 25, 2017
  • Saturday, April 7, 2018
“We consider ourselves incredibly fortunate to have not just any cancer center, but the incredible team, equipment and facilities of the Shaw Regional Cancer Center right here in our community,” said Chris Jarnot, senior vice president and chief operating officer of Vail Mountain. “Pink Vail has quickly become a favorite Vail Mountain event for our community and guests, and Vail Resorts is proud to be able to support it and allow Shaw to raise important funds for such a worthwhile local cause.”
 
Similar to a run or walk to support cancer, Pink Vail is a fundraising event in which participants ask their friends and family to support their ski day on Vail Mountain. All proceeds from this annual event benefit patient care and the “Spirit of Survival” program, which offers all patients at Shaw Regional Cancer Center in Edwards, CO the opportunity to receive an individualized exercise plan; emotional support through individual coaching, group support and activities; nutritional education; outdoor adventures and much more. In its first three years, Pink Vail has raised over $1 million dollars for patients and survivors from Eagle and Summit Counties, as well as surrounding regions and around the country.
 
“We’re grateful to Vail Resorts for partnering with us to make Pink Vail such a success,” says Doris Kirchner, president and CEO of Vail Valley Medical Center. “Their staff and operations crew have gone above and beyond to host this event. We are looking forward to the next four years of raising invaluable funds for patients and survivors in our communities.”
 
Pink Vail originated as a fundraising event to support breast cancer patients, specifically, and has grown and expanded to support all cancer patients. Last year, more than 1,600 participants, 3,855 donors and 260 volunteers helped raise over $466,000 for patient care and survivorship programs, exceeding the 2014 fundraising goal by more than $100,000. Participants ranged in age from 2 to 84 years old, and represented 39 states. Donations came from 50 states and six countries.
 
“Most of us will be affected by cancer at some point in our lives,” says Peggy Carey, the vice president of Shaw Regional Cancer Center. “Pink Vail gives us a spirited and meaningful way to respond by getting involved, skiing for others, and uniting in our support of patients and families.”
 
Registration for Pink Vail 2015 will open in January on www.pinkvail.com. There are no age limits or ability requirements to register. The minimum pledge amount needed to register for the event is $25, and a Vail Mountain ski pass or lift ticket is required for mountain access. Lodging specials will be available for those traveling from out of town or just looking for a fun and worthwhile escape to Vail.
 
For more information about Pink Vail, visit www.pinkvail.com. For information about Vail Mountain, visit www.vail.com, stop by the Mountain Information Center, or call (970) SKI-VAIL (754-8245).
 
About Shaw Regional Cancer Center
Shaw Regional Cancer Center, a service of Vail Valley Medical Center, is for anyone seeking comprehensive cancer care in a peaceful and intimate setting. Patients travel to Shaw for their Ivy League doctors, top-of-the-line equipment — including the best technology available for radiation therapy and 3D mammography — and impeccable reputation for breast and prostate cancer treatment. The multidisciplinary approach of their cancer care team benefits each patient's individualized treatment plan, supporting the patient and family through treatment all the way to survivorship. One of the country’s premiere boutique cancer treatment facilities, Shaw Regional Cancer Center has been recognized and accredited by some of the top cancer organizations in the country, including the American Society of Clinical Oncology Cancer Foundation®, Susan G. Komen for the Cure®, American College of Surgeons Commission on Cancer (CoC) and the American College of Radiology (ACR). www.shawcancercenter.com
 
About Vail Mountain
Coveted as one of the largest ski resorts in the world with more than 5,200 acres of skiable terrain, seven legendary Back Bowls spanning seven miles, and the most groomed terrain on the planet, Vail has been an extraordinary winter vacation destination for passionate skiers and snowboarders for more than 50 years. It is home to world-class athletes during the U.S. Ski Team early-season training sessions in Golden Peak, the Burton US Open Snowboarding Championships and the 2015 World Alpine Ski Championships. Under blue skies more than 300 days each year, friends and families reconnect and celebrate here from year to year and generation to generation. The vacation experience is exceptional, from the Vail Ski & Snowboard School to events, activities and festivals, shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail is a mountain resort like nothing on earth. www.vail.com.  
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Canyons in Park City, Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

Contact(s)

Liz Biebl

Senior Manager of Communications
Email: ebiebl@vailresorts.com
Phone: (970) 754-3001

Sara Lococo

Keystone Communications Manager
Email: slococo@vailresorts.com
Phone: (970) 496-1493
Emily Tamberino, Shaw Cancer Center
phone: (970) 569-7754
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