- Vail “super sizes” Epic Pass offering with spring lodging deals, airfare discounts, free lift tickets and rental discounts
VAIL, Colo. – March 17, 2009 – On the heels of the 2009-2010 Epic Season Pass announcement, Vail Mountain today introduced “Vail Epic Spring,” an expanded, industry-leading offer in conjunction with spring Epic Pass sales and renewals. The Vail Epic Spring program comes as a result of further collaboration with the Town of Vail and local merchants as well as the already successful Epic Pass.
In addition to skiing and snowboarding across more than 17,000 acres of terrain at six resorts, guests who purchase or renew their Epic Pass for the 2009-2010 season through Vail.com will be eligible for lodging deals throughout Vail from $99-$199 per night through April 19. In addition, guests who book lodging will be eligible to receive the following through the remainder of the 2008-2009 season, based on availability:
• 10 percent discount on domestic American Airlines flights into Vail-Eagle County Regional Airport or Denver International Airport in addition to already low fares,
• 30 percent discount on ski and snowboard rentals at any Vail Sports location,
• One free Vail lift ticket for each night of lodging booked for new Epic Pass purchasers, and
• Hundreds of last-minute offers throughout Vail via the “Vail All The Love” program (www.vailallthelove.com).
Vail Epic Summer components must be purchased as part of this package through www.vail.com or www.epicpass.com.
“The Vail Epic Spring package is our way of leveraging the popularity and value of Vail Resorts’ Epic Pass product for the benefit of our most loyal customers,” said Adam Sutner, director of sales and marketing for Vail Mountain. “This is another example of Vail Resorts, the Town of Vail and the business community collaborating to offer the industry-leading experience, value and service that our guests have come to expect.”
The 2009-2010 Epic Pass is now on sale for last year’s introductory pricing of $579 for adults and $279 for children, ages 5-12, for unrestricted skiing and snowboarding at all five Vail Resorts – Vail, Beaver Creek, Breckenridge, Keystone and Heavenly – as well as at Arapahoe Basin. Guests can lock in the current pricing with a $49 down payment through April 9 with the remainder due in the fall.
Epic Season Pass purchasers will continue to receive exclusive offers and promotions for lodging, dining, ski rentals, equipment, ski school and special events for the 2009-2010 ski and snowboard season as part of the Epic Pass Club. All Vail Resorts season passes will continue to utilize the new, state-of-the-art Radio Frequency Technology for an “easy scan” process that gives skiers and snowboarders the option to keep their pass zipped inside their jacket while getting “scanned” in lift lines at Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada. The Epic Season Pass is non-transferable and non-refundable. Additional details can be found at www.snow.com or www.epicpass.com.
For more information about Vail Mountain or the Vail Snowsports School call the Mountain Information Center at (970) 476-9090 or visit www.vail.com.
B-ROLL and PHOTOS: Available for free download at www.thenewsmarket.com/vailresorts
Coveted as North America’s top ski resort, Vail is an extraordinary winter vacation destination. Spanning seven miles are seven legendary Back Bowls, blanketed last year with thirty-eight feet of powder snow. Under blue sky three hundred days a year and with more groomed terrain than anywhere on the planet, families reconnect and celebrate here from year to year and generation to generation. The vacation experience is world class, from the Vail Snow Sports School to the activities and festivals, the shops and spas, dining, nightlife and accommodations – with many new and luxuriously renovated to discover. Vail – Like Nothing on Earth.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading of mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.