Celebrate A Graduation this Spring with a Unique Gift – a 2009-2010 Vail Resorts Season Pass and the Free School of Shred Program for Colorado Students graduating into Fifth and Sixth Grade

04 May 2009
  • What’s better than free? Parents of Colorado students graduating into fifth and sixth grade, should mark their calendars for this fall to register for the free Vail Resorts fifth and sixth  grade School of Shred program.
  • Reminder: May 10 is the last day to get the lowest guaranteed prices of $439 for The Colorado Pass and $399 for The Summit Pass (adult pricing). Renew online at coloradopass.com. New sales and renewals will continue at select Front Range locations.
  • The unrestricted, unlimited Epic Season Pass is available at $599 for adults and $299 for children at epicpass.com.
  • Just $49 down now secures next winter’s season passes at the guaranteed lowest prices for The Epic, Colorado and Summit passes.

BROOMFIELD, Colo. – May 1, 2009 – With graduation right around the corner, Vail Resorts, Inc., (NYSE:MTN) is reminding parents of a special and unique graduation gift idea – a Vail Resorts season pass or a free School of Shred Program for soon-to-be Colorado fifth and sixth graders to  the state’s most popular ski and snowboard resorts for the 2009-2010 season.

Vail Resorts’ Vice President of Corporate Marketing Heidi Kercher-Pratt recommends that parents of Colorado students graduating into fifth and sixth grade mark their calendars for fall/September (?) to register for Vail Resorts’ free School of Shred program. This popular program returns for the 2009-2010 ski and snowboard season and provides four free days of skiing at each of the state’s top-ranked resorts of Vail, Beaver Creek, Breckenridge and Keystone for all Colorado fifth and sixth grade students who register.

“We recognize these are challenging times for many of our Colorado neighbors and guests, but we also know that families still want and need to celebrate the important milestones in their lives – like a graduation or birthday or anniversary or simply the start of another ski and snowboard season - which is why we’re making it easier and more affordable than ever,” Kercher-Pratt said.

To that end, Vail Resorts rolled back the pricing of its Colorado and Summit passes to last spring’s prices of $439 for The Colorado Pass™ and $399 for The Summit Pass™ (adult pricing) through May, 10, 2009 and is giving guests the option to lock in these low prices with only a $49 down payment per pass with the remainder of the balance due in September, 2009.

The following are Vail Resorts’ season pass products for the 2009-2010 ski and snowboard season:

The Colorado Pass™
The Colorado Pass™ offers unlimited access at Breckenridge, Keystone and Arapahoe Basin with no restrictions, plus 10 days at Vail and Beaver Creek with restricted dates.* The Colorado Pass™ is offered at $439 for adults, $329 for teens, ages 13-18 and $209 for children, ages 5-12. The price of The Colorado Pass™ has been rolled back to last spring’s pricing and is guaranteed through May 10, 2009.

The Summit Pass™
The Summit Pass™ provides unlimited lift access at the top Summit County resorts - Breckenridge, Keystone and Arapahoe Basin - with no date restrictions at $399 for adults, $309 for teens and $199 for children. Prices are guaranteed through May 10, 2009.

The Epic Season Pass™
The Epic Season Pass™ is an “unreal deal” at $599 for unlimited, unrestricted skiing and snowboarding at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado and Heavenly in South Lake Tahoe, Calif./Nev. The Pass is $299 for children (5-12).

All Vail Resorts season passes will continue to utilize the new, state-of-the-art Radio Frequency Technology for an “easy scan” process that gives skiers and snowboarders the option to keep their pass zipped inside their jacket while getting “scanned” in lift lines at Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada.

To further sweeten the pot, Vail Resorts is offering spring-only benefits for pass purchasers of The Colorado Pass™ and The Summit Pass™ (must purchase by May 10, 2009 in person or renew online by May 31, 2009):

o Lowest guaranteed price
o $49 down pre-purchase option with the remainder of the balance due in the fall
o Four unrestricted $59 lift tickets valid all season at Vail, Beaver Creek, Breckenridge and Keystone. These tickets must be purchased at the lift ticket window by the pass holder and can be shared with family and friends, or used by the pass holder for additional days at Vail and Beaver Creek.
o Free Summer 2010 lift access at Vail, Beaver Creek, Breckenridge and Keystone. (doesn’t include bike haul)
o One-year subscription to SKI Magazine

Other benefits for The Colorado Pass™, The Summit Pass™ and The Epic Pass™ include:

o Half-price lift tickets at Heavenly Mountain Resort, the highest-rated resort at Lake Tahoe, Calif./Nev.
o Six Ski-With-A-Friend tickets, available at a discounted daily rate. Discounts vary throughout the season.
o Enrollment in The Colorado Pass™ Club (CPC). The CPC is the popular rewards program for pass holders with exclusive Front Range deals, freebies, events, discounts, offers and more.

Vail Resorts season passes can be secured at the spring prices for $49 down with the balance of the payment deferred until September 2009. Pass renewals are available online (www.coloradopass.com) and new passes will be on sale at select Front Range locations including Boulder Ski Deals (Boulder), Colorado Ski and Golf (Aurora, Arvada, Colorado Springs and Littleton) and REI (Denver Flagship and Fort Collins), Fridays through Sundays during store hours.

* The Colorado Pass is restricted from use at Vail and Beaver Creek: Nov. 27-28, 2009; Dec. 27-31, 2009; Jan. 1-2, 2010 and Feb. 13-14, 2010.

For more information on Vail Resorts season pass products, visit www.coloradopass.com or www.epicpass.com or call (888) 215-3867.
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About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties at the Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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