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December 07, 2011

Ski Girls Rock Program Designed by Lindsey Vonn to Debut at Vail in Late-December

  • Four lucky participants will be randomly selected to return to Vail for a ski session with Lindsey Vonn this spring
VAIL, Colo. – Dec. 7, 2011 – Vail Mountain, the largest ski resort in the United States, today announced Ski Girls Rock, a new premium lesson product inspired and designed by Olympic gold medalist and World Alpine Ski Champion, Lindsey Vonn – exclusively for girls ages 5 to 15 at Vail Mountain.

The inspiration comes from Lindsey’s own experience as a young skier and interactions with female role models who inspired her to the greatness she’s achieved today both on and off the slopes.

“I’ve always firmly believed that sports – no matter how good you are at them – build teamwork skills, self-confidence and really develop a sense of empowerment. Combine that with a group of girls and strong female role models and the sky is the limit,” said Vonn. “I understand the importance of being a good role model, especially to girls. Ski Girls Rock is a great way for me to inspire other girls to realize their potential through a talented group of Vail ski instructors who share the same passion I do.”

Ski Girls Rock lessons will consist of no more than four students per group and will be led by dedicated female instructors who will focus not only on improving skiing skills, but empowering girls through the sport and creating opportunities to bond and build confidence along with developing teamwork and social skills.

Women who will be instructing the programs also had the opportunity to meet with Lindsey recently to understand her vision for Ski Girls Rock and hope to convey this same sense to each of their students. Lindsey and the instructors discussed the goals they’d like to see the girls attain while building friendships in the process.

According to the Women’s Sports Foundation, an educational nonprofit organization founded in 1974 by tennis legend Billie Jean King, “girls and women who play sports have higher levels of confidence and self-esteem and lower levels of depression.”

Each girl who participates in a Ski Girls Rock lesson will receive a complimentary, Under Armour Ski Girls Rock hat. A lucky group of four Ski Girls Rock participants will be randomly selected to return to Vail in late spring 2012 for a ski session with their hero, Lindsey Vonn.

Ski Girls Rock will be offered Dec. 26-Jan. 1, Feb. 18-24 and March 11-24 for $279 per child for a full day including a lift ticket and lunch, or $260 for the lesson only. Ski Girls Rock is only offered through the Lionshead Ski & Snowboard School in Vail. Reservations are required and can be made online via SkiGirlsRock.com or by calling (970) SKI-VAIL (754-8245). For more information about Vail Mountain, visit Vail.com or contact the Mountain Information Center at (970) SKI-VAIL (754-8245).

About Vail Mountain
Quickly approaching its 50th anniversary in December 2012 and coveted as the largest ski resort in the United States with more than 5,000 acres of skiable terrain, Vail is an extraordinary winter vacation destination. Spanning seven miles are seven legendary Back Bowls, blanketed last season with more than 40 feet of powder snow. Under blue skies more than 300 days each year and with more groomed terrain than anywhere on the planet, families reconnect and celebrate here from year to year and generation to generation. The vacation experience is world class, from the Vail Ski & Snowboard School to the events, activities and festivals, the shops and spas, abundant culinary experiences and luxurious accommodations. Coupled with the vision inherent in the spirit of Vail’s founders, and a modern day commitment to excellence in all aspects of guest service and operations, Vail can still credibly lay claim to being a resort like nothing on earth. Vail.com.  
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Contact(s):
Liz Biebl
phone: (970) 754-3001
Sara Lococo
phone: (970) 754-4528

About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, and the Heavenly Ski Resort and Northstar California in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort property and hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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